SEO has changed drastically over the last few years, which is why it’s so important to stay on top of the latest trends.
But while it can seem like you’re constantly chasing after new strategies, there are some tried and true practices you should keep in mind when creating backlinks.
The Importance Of Backlinks
Backlinks remain one of the most important factors to SEO. Google is constantly trying to keep its users’ search results relevant, which is why it weighs backlinks so heavily on websites that already have an established popularity.
At the same time, however, Google also understands that not all links are created equally. A backlink from a well-established website will carry much more weight than one from a brand new blog.
It’s smart to build up your network of high quality backlinks and stay consistent with the work you’ve already accomplished in this area.
Here are some points discussed about Best ways To create Good BackLinks-
1. The Importance Of Content
“The perfect backlink is the one that comes from a website that ranks well for your target keywords, has a decent amount of inbound links and provides solid content.” – Brian Dean, Backlinko .
Adding quality content to your site will go a long way. People will latch onto and share your work in an effort to find themselves. This type of link is considered “fresh” and therefore has much more value than one created by someone who’s earned a reputation as a link-builder.
2. Strengths And Weaknesses In Your Strategy
When you’re building your backlink portfolio, it’s important to take a look at the strengths and weaknesses of your SEO strategy.
Do you have enough content that appeals to your target audience? Will the people linking to you be able to review and verify the information you’re providing?
If your site is heavy on social media updates and has a less involved editorial process, you may be able to get more links with less stringent requirements.
3. Track The Quality Of Your Backlinks
Use tracking software like BuzzSumo & Ahrefs to find out where your backlinks came from in the past and how they’ve grown over time.
You can also look at what keywords are resulting in the highest traffic or most sharing, so that you can improve your backlink strategy in those areas.
4. The Importance Of Optimization
It’s important to remember that people do not sign up for a blog and immediately start posting quality content. They want it to be useful and usable, which is why you should always carefully optimize your website before you put out any content.
Does the structure of your site make it easy to scan?
Is there adequate time given to Google’s algorithms in order for them to index and rank your post? – Are there enough images to ensure that Google can crawl them? Related: Now is the time to learn all about SEO in 2015
5. A Look At Your Backlink Profile
Your backlink profile should include domain authority, number and quality of links, and the age of each one. You need to remember that even though you’ve been building up a backlink portfolio for a while now, your linking strategy is not set in stone. Since you have time to adjust and improve, it’s likely you can get more links than ever before.
6. Ratio Of Paid To Organic Links
A wise SEO professional will always keep an eye on their paid to organic backlink ratio. This figure will help you understand your progress and make informed decisions about your search marketing strategy going forward.
As long as the number of paid backlinks stays at a level that’s “reasonable”, you shouldn’t have a problem. However, if you begin to see more ads than original content, it may be time to pull back and focus on fresh, high-quality content instead.
7. Maintaining The Right Ratio
A guest post will always produce more backlinks than an article you paid money to get out there. That’s because the post with your content will be on another website, while the one with your ad will only show up on Google.
Remember that you need a fair amount of money to create an effective campaign, and make sure that your inbound link profile is still healthy when you’re spending this much each month.
In Conclusion: Bloggers are constantly creating new backlinks at an amazing rate, but there’s nothing wrong with sitting back occasionally and viewing your existing list. When you do, try to look for opportunities to improve the quality of your backlinks and make sure that each one is working in your favor.