For those of you considering course selling, we wanted to provide you with some advice to help prevent any possibility of failure. While there is no exact science for what will work best, we can give you some insider insights and general guidelines that should serve as a strong starting point. We’ve seen great success with our students, but we’ve also seen some big mistakes – avoid these at all costs!

To start, be aware that the best way to course selling is through people who will help you promote your products or services after they’ve taken a look at them. So in order to sell an effective product, or just make sure that you’re getting the most for your hard work, try to think about how you can use it as leverage for other things. Even if you don’t plan on being a Coursera instructor yourself, there are many ways to provide value with online courses and still reap the benefits of creating one.

Your first question may be: “How much do online course selling cost?

The answer to this question varies a lot. You can get a good idea of what a course is going to cost by reading through the course selling, by visiting the course page section of their website, or by contacting them directly. The first step towards selling a course is to get an understanding of what your course means to your potential students. If you don’t know what they’re looking for, then you can’t give it to them.

Next, you’ll want to think about how you can use course selling to maximize your value as a person. This usually means that you should try to add some kind of custom content into the course in order to make it stand out. The easiest way to do this is by either including a case study or interview with someone else in the industry – people trust other people much more than they trust businesses – so seeing that there is some other person involved should be enough to convince most potential students that it’s worth buying.

but the second is probably: “Who should I target with my course?

This is also very important. Unless you have a ton of money to pay for Facebook ads, you probably won’t be able to get this part right on the first try. The best way to target potential students is by looking at what successful selling course are doing and then trying to reverse engineer it. In the case of Coursera, this usually means going after people who have already bought courses that are relevant for yours. This isn’t set in stone, but it’s a good place to start because their conversion rates will likely be higher than normal.

Lastly, make sure you’re consistent with your messaging and don’t go overboard with trying to sell them on something they’re not interested in. The only thing I can recommend here is, to be honest with yourself, and if you’re not sure of the message you should be sending or they aren’t likely to accept it, then don’t send it.


Ideally, all of these guidelines should work together in order to create your own course and help you sell it. Always think about who your target audience is and what you’re trying to accomplish. Focus on providing interesting or unique content, or at least something that will allow potential students to see that it’s worth paying for. In the end, if you can’t sell a course on its own merit, then you probably should not be selling course in the first place.


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