Video email marketing is more effective than traditional email marketing because it offers a more personalized experience that is closer to the real thing.
Video emails are more likely to be watched, shared, and responded to, which means you’ll have better engagement on all fronts. But it’s not as easy as just sending a video email.
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Follow these seven tips for successful video email marketing strategies:
1. Select a video format that is more engaging.
The most common form of video email marketing is an email with a video attached. This can work, but in some cases this can be very annoying for the recipient. For example, you may send an email that has a three-minute video attached to it.
You run the risk of coming off as too aggressive or insincere if you’re bombarding people with a long video they have to watch every time they open their inbox. If it’s not absolutely necessary, stick to text-based emails and save the videos for when you really need them.
2. Keep your messages short and sweet.
Your video could be longer and still effective, but this tactic is risky. In most cases, you’ll have better results with a shorter video message. This doesn’t mean you have to restrict yourself to text-only emails.
Maybe you have a three-minute video that would make more of an impact than a seven-second one. If so, go for it! Just make sure your recipients are interested in whatever you’re sending them and it fits within their interests too.
If they’re not willing to watch what you’re sending them or they don’t connect with the content at all, they won’t bother viewing it anyway no matter how long it is.
3. Start with a strong subject line.
A strong subject line can make all the difference in whether someone bothers to watch your video. If you want people to pay attention and take the time to view your video, give them a good reason to do so.
You can accomplish this by creating a memorable subject line for your email and including something about the content within it. Make it personal if possible, along with information that entices viewers to check out what you’re sending them.
For example, if you’re sending someone a video of you and their favorite band, they’ll want to watch it because they probably won’t get another opportunity like this one again.
4. Present your message clearly.
Don’t be ambiguous. Make sure it’s very clear the message you’re trying to send. Video emails are not texting and should not be treated as such. Ideally, your video email message should tell the recipient exactly what you want them to do once they view it.
Keep the message simple and concise without leaving anything to interpretation. If they don’t get it, they won’t bother opening or watching your email at all.
5. Keep your visuals and text in sync.
It’s easy to overlook text and make your video seem more interesting than it is, but this can be detrimental to the effectiveness of your video email. These two should work together, not against each other.
If the video is too long, cut it down and make sure the text fits within all of the visual footage you have included. Don’t try to cram too much information into one email. Keep it simple and straightforward while also giving viewers a lot of information due to the length of your video message itself.
6. Be consistent with your branding.
Customize that message to fit with your business’s brand and style so that subscribers know what they’re getting when they open your email. That way, you stay consistent with your message and aren’t sending an email to someone who doesn’t know what your business stands for.
7. Think about where you’re sending the email from.
You should know where your subscribers are coming from before you send them anything at all. If they have a mobile device, make sure it’s obvious that they’re viewing something on their mobile device versus a computer or laptop (because many people use different devices).
If it’s not very obvious, ask yourself why that is and check out some of the options available for making your emails more compatible with smartphones than others.
The three main segments of electronic mail (e-mail) are transactional, marketing, and promotional. With transactional email, messages are sent to an intended recipient asking them to accomplish a procured action such as signing up for a subscriber list or purchasing goods or services.
