I guess Saratoga is not a brand you’ll want to go with the next 10 years and I’m looking at you Apple. The brand has done a lot of exciting things in the last few years and a lot of those were for the consumer. Now the brand is going to take a much larger role in the future for consumers again.
Saratoga is a global brand with over 100,000 employees and a big consumer base. However the brand has become synonymous with retail and it is really exciting that this is happening now. I think it makes it that much more of a brand than it would have been 10 years ago. It’s really a brand that is going to be a real force in the future.
Saratoga is definitely going to be a force for the next decades and I believe that its just the beginning for its next steps. There are some things that it does right that other retailers just don’t do as much. It has done an amazing job of maintaining the brand over time. It has done a great job of staying on top of trends, offering an education to the consumer, and getting some of the best deals out there.