The idea of a consumer-focused retailer that’s obsessed with customer satisfaction, is like a bad sitcom. It’s like ‘The Office’. When there’s a problem, the employees will stop working in order to help the customer! At BEST BUY AIEA, customer satisfaction is what drives the company. In fact, we’ve never had a customer come to us for a complaint.
We’ve decided to give you a second chance. You may think that BEST BUY AIEA is a consumer company that is focused on building relationships and building customer loyalty. But in reality, we are not that kind of a business. We are a retail giant. Our aim and vision are to have 100 percent of our customer’s satisfaction (the word satisfaction is derived in part from the word suffer,’ which literally means both ways) all the time.
We also have a sister company called BEST BUY. Both companies are very different. But their goal is the same. We are both the best retail shopping service for the best shopping experiences a customer can have. We know this because we started doing this the same way in the 90s. We have the best shopping experience because we believe in personal service. That is, we have the best shopping service. We believe it, because we have the best shopping experience.
As a service/retail giant company, we have some tricks up our sleeve. Our goal is to be the best shopping. We are constantly improving our service. We do this by continuously asking ourselves, “Can we do more to meet both customer needs in the most effective and efficient way possible?” If we cant figure this part out, we will not do it right! We want to improve all this without asking for a single cent from customers.
We have a new, exciting vision of BEST BUY AIEA. We want to change our way of doing business from what it used to be. That means our retail business has been through a transformation. It was a company that would be an ebay for its own. It was a company that would own the internet. It was a company that would have a brick and mortar store. But now, we are the only internet retailer in the US and Canada.
