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The root of all evil is not money, power or even the devil. It’s actually a little thing called “the bell curve.” This post will take you from the basics to understanding why it exists and how we can use it to our advantage. Keywords: The Bell Curve, Financial Planning, Investment Strategies When I was in school (which might as well have been decades ago), my teachers taught me about something called the Bell Curve. Bullet points: – The Bell Curve is a measure of central tendency that plots scores on an axis where one extreme represents low scores and another represents high scores; – Scores are grouped into classes based on their average ranking within each group; – These classifications allow for statistics to be calculated with regards to what percentage fall below a certain line or what percentage are above that line. – The Bell Curve has a long history in the field of education where it is used to determine grades, but its use doesn’t stop there. It’s also utilized by financial advisors when determining investment strategies and marketing teams for deciding which products will be more successful than others; – The upside to using this model is that you can choose from two classifications: “marketing smart” and “marketing dumb.” If your strategy falls into the latter category, then consider some of these helpful tips on how to avoid making poor choices with regards to market research. – This post will take you from the basics (the curve itself) all the way up through understanding why we should know about it