In the digital marketing world, blogger outreach is one of the most powerful tools you can use to increase your online visibility. Bloggers and influencers can offer a lot of value to your business – from social media exposure and backlinks to increased brand awareness. With that said, blogger outreach takes time and focus in order for it to be successful. In this article, we will go over blogger outreach strategies like manual outreach, link-building techniques, and leveraging influencer networks.
What is blogger outreach?
Blogging is one of the most popular ways for people to express their ideas on the internet. According to blogger outreach expert Julie Joyce, blogger outreach refers to “the process of reaching out and building relationships with bloggers in order to garner mentions or links back to your website.”
The benefits of blogger outreach include:
- increased social media exposure (through blogger’s followers)
- link building opportunities (from high-quality blog posts mentioning your site)
- greater brand awareness (bloggers share content they like about your business!)
Blogger outreach is not just an SEO tactic; it can help you increase leads through better engagement, develop more loyal customers who keep coming back because of the personal connection they’ve built with you online, and establish a more visible presence in your industry.
Some blogger outreach best practices to remember:
Have a clear goal for blogger engagement. Whether you have an upcoming event, product launch, or content marketing campaign that needs some buzz, blogger outreach can help spread the word and give your brand exposure at scale.
Make it easy for them! Give bloggers everything they need from information about their post right on the page through to images of their choosing – this will increase conversion rates considerably! We know how time-consuming blogging can be so make sure you do all you can to support these communities by providing readily available assets when requested.
Blogger Outreach Strategies: How to Create a High-Quality, Long-Term Link Strategy?
Blogger outreach strategies are a great way to build links. If you’re not sure how blogger outreach works or why blogger outreach is important, check out this post first!
Make it easy for them! Give bloggers everything they need from information about their post right on the page through to images of their choosing – this will increase conversion rates considerably! We know how time-consuming blogging can be so make sure you do all you can to support these communities by providing readily available assets when requested.
When creating blogger guest posts and adding backlinks, try and mix up link placement as much as possible: think putting links at the top and bottom of the article, in header tags (H), image text (A), and in a “See more” section at the end of your content. We usually advise two backlinks from standard text and the other two from within headings or image ALT tags, but it really depends on what you have available so test out different blogger outreach strategies to see which performs best for your site!
Educate bloggers about how their work can affect SEO too: adding relevant keywords in blogger post titles (both H and A) throughout an article will help with search rankings. As per our last point, mix up headline keywords with regular text – this is always a good practice when writing guest posts anyway because human readers won’t be able to tell that these are ‘sponsored’ articles if done correctly.
Is Blogger Outreach Right for My Business?
Yes! A blogger outreach strategy builds relationships with influential people who are passionate about their own audiences – which makes them perfect advocates for any business or industry. If you implement a successful blogger outreach campaign, expect lasting benefits like increased traffic to your site and more followers on social media channels. Be prepared to put in some when building an influencer marketing
Let’s ramp up your blogger outreach game
The blogger outreach process can be challenging, but it is worth the effort. Follow these blogger outreach tips to make your job easier and get results that will boost your brand’s online visibility.
- Research blogger outreach opportunities in advance
- Partner with mid-size blogs for higher exposure
- Create compelling content ideas before approaching bloggers
Bloggers are always looking for new content to share with their readers, and this is why blogger outreach can benefit your brand. When you create blogger outreach campaigns that meet the needs of bloggers, your company will see increased followers on social media channels as well as an increase in traffic to its website. However, blogger outreach also has some challenges associated with it so be prepared before reaching out to influencers. For example, blogger outreach takes time but if done correctly the benefits gained outweigh these drawbacks by far!
- Reach campaign
- Outreach tips
- Midsize blogs
- Content ideas for blogger marketing programs
You should contact influential people about whatever topic it is that you’re writing about because they have lots of followers and their endorsement will help you with your marketing.
