If you’re going to name your products or even the products you use, consider something that is more than skin-tone names – it should not only help you, but also your customers. This may not sound like too much of a problem, but we can make life a whole lot easier for folks today. Many companies, when it comes to name their clothing or home goods, use the same names for the company, which means it’s really easy to miss when you visit their website.

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